RBS launch airport adverts
07.08.11
Royal Bank of Scotland has launched a new brand campaign at Scotland's airports to rekindle its image roots in local communities, the Scotland on Sunday reports. A series posters and hoardings were installed at Edinburgh Airport last week, with similar images to follow at Glasgow and Aberdeen airports.
An RBS spokesman told the newspaper: ‘We wanted to renew the group's brand presence in a way that recognised our role in the fabric of society and our deep roots there. We we hope passengers feel they enhance the welcome home or the welcome here.’
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